Having Lord Sugar as the keynoter was inspired. In the UK, things are very different - at least from a pricing standpoint. Given what I'd heard over the years, I fully anticipated that QuickBooks Online would be a shabby product but much to my surprise, it was very good even if I was forking over $16 a month for a basic system. who doesn't use something from the Intuit stable. Put another way, I don't know anyone among my peer group in the U.S. and are a small or medium sized business (SMB) then one of Intuit's products will likely be your default choice. It's equally clear that Intuit is intent on being a winner in what is a highly competitive market.
Neither does putting on an event at Tobacco Dock complete with hipster style food for close to 1,000 attendees. Lining up multi millionaire Lord Alan Sugar, he of The Apprentice fame as the keynote inspirational speaker and having TV presenter Gabby Logan as the MC doesn't come cheap.
It was clear from the get go that Intuit had thrown a lot of money at the event.
I'm also interested in understanding how the entry level back office market might serve as an influence for similar solutions further up the food chain. That may seem strange for a media title that concentrates upon the enterprise but as someone who used QuickBooks Online while based in the U.S., I wanted to see how it is working in the UK. A packed house at QuickBooks Connect - London 2017Įarlier this week I attended Intuit's UK first customer event.
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